More dads are staying at home to look after the children than ever before, with an 80 of parents sharing parenting duties and 78 of mums admitting that they only return to work to earn more money.
- Parents today are reassessing their priorities and placing an increasing importance on their family, with 84 of parents surveyed believe 'money' is the one thing they would give to their children.
Dr Richard Woolfson, child psychologist, comments: 'Today's parents have a much better grasp of the work/life balance than previous generations. I see parents not going for promotions, and not going back to work full time, so that they have more time to spend with their kids. They understand what it means to spend time with children. They understand the value of family life more.'
"Dads used to regard mums as the experts when it came to parenting and were happy to take a back seat, but this is really changing. Today's Dads want to have a much more 'hands on' approach' – and that's great for the whole family," says Lorraine Thomas, CEO, The Parent Coaching Academy.