As you read this, I shall be sipping champagne by a pool, enjoying the surroundings of a brand new swanky £20 million spa hotel, which launches today. In fact, it's that gleaming white hotel on the right. Looks mighty fancy, doesn't it? Welcome to the new face of Butlins. Bognor Regis just went up in the world.
Forget your old notions of rows of identikit chalets, Butlins 2009-stylee is all about the posh hotel. And if you have something sophisticated and glamorous to launch, who better to help you do it, than the cream of the UK's parenting bloggers? And meself.
It will be just like the Friday blog roundup, in live action form, by the seaside.
Seventeen mummy and daddy bloggers and their families are due at the event, including Have A Lovely Time, Single Parent Dad, Being a Mummy, Maternal Tales From the South Coast, And 1 More Means Four and OMG We're Pregnant! (plus bump of course).
It'll be nice, though probably slightly odd, to meet some of my imaginary friends from the internet. Apparently there's wifi. I think we'll need it. Hi de Hi bloggers!
Watch this space because in a few days I'll be reviewing the event and the new hotel. I haven't been to Butlins since I went on a school trip when I was about 10, and then it was all about the grimy chalets. It'll be interesting to see how things have changed.
Quite a lot, I suspect.
The Ocean Hotel's 200 rooms are promised to be Butlins' most stylish ever, with colour change lighting, rainfall showers and private balconies with view of either the sea or the South Downs.
Facilities include all-day check-ins, chic restaurant and bar, unique spa facilities, room service, landscaped gardens, and full access to all the entertainment in the resort. It's available to book now, by calling 0845 070 4730 or visiting the Butlins website.
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