Fashion designer Karl Lagerfeld reckons it is only "fat mummies" who object to stick thin models.
He has also called supermodel Heidi Klum, who gave birth to a daughter on October 9, too heavy.
"These are fat mummies sitting with their bags of crisps in front of the television, saying that thin models are ugly," the designer told Focus magazine.
Mr Lagerfeld, creative director at Chanel, believes readers crave fantasy and that fashion is about "dreams and illusions, and no one wants to see round women".
Well, I've got news for him.
I reckon the designer is rather missing the point. What about impressionable teenage girls who think, because that's all they see in magazines, that thin is the ideal?
I'm guessing Mr Lagerfeld has not been blessed with daughters. If he had I doubt he would still feel the same.
His comments came after Andreas Lebert, editor of German magazine Brigitte, said he was tired of having to alter photos of skinny models to make them look heavier and would be using realistic looking women as of next year.
It seems Mr Lagerfeld may be slightly out of step with fashion himself: British Vogue editor Alexandra Shulman has also urged designers to end the "size zero culture" of fashion.
The 71-year-old designer has long been a supporter of thin models, and stirred matters further by claiming many models were skinny because of "family problems" or "other traumas" rather than pressure from the fashion industry.
He's no stranger to controversy -- in June he claimed that supermodel, mum and television presenter Heidi Klum was too heavy to undertake catwalk modelling.
No doubt most women would love to look like Klum after having four children but, really, there's enough pressure on mothers as it is without all this silliness about size.
Would you rather see realistic sized models or are you happy with conventionally thin ones?