Mums-to-be are hot for ethical baby clothing, whether it be organic cotton, fair trade or bamboo, but oddly this ethical vibe hasn't made much of an impression on maternity fashion brands. I've searched high and low, and wide, on the internet, for three attractive ethical maternity wear ranges.
1. Bamboo Baby
Organic brand Bamboo Baby has produced a range of simple and elegant maternity pieces, with a strong emphasis on casual and comfortable. The brand uses moso bamboo, which is grown without any pesticides or fertilisers. It is one of the world's fastest growing plants so once it has been cut it regenerates fast, eliminating the need to replant.
Attractive tops and vests feature in the range, either in simple cuts or with ruche effects. The Maternity and Nursing Wrap Dress (pictured here) is a beautifully simple piece just as the LBD is, but minus the 'L'. The wrap around detail is flattering for the neckline and rests comfortably above the stomach and for a cool £19.99 it's a no brainer.
Bamboo Baby is available at a number of online sites including Crave Maternity and Spirit of Nature.
Just as simplicity is the running theme for Bamboo Baby, exotic flare is the guiding style for Ethical Trading Company's range of maternity kimonos.
They come in cotton and silk and in a fabulous range of colours; a natural leaf green with salmon pink sleeves is a stylish daytime choice and the more vivacious silk pieces in bright pinks and purples are stunning for evenings out. Silk kimonos start at £65 and are a versatile investment.
For a wider selection, JoJo Maman Bebe has an impressive collection of tops, trousers, skirts, dresses and underwear, and uses organic, sustainable and recyclable materials in its packaging and in some of the fabrics. It also supports a charity that helps to reduce poverty in Mozambique.
The breastfeeding camisoles and shirts are bright and stylish, in particular the Embroidered Feeding Mandarin Top with a double-layered opening and buttoned cuffs for £26. All products are available on the website or at a number of stores around the UK.
By Mandy Barder
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