Baby, it's hot outside, and what better way to cool down than with some lovely, juicy watermelon?
And this little bubba, whose identity is not known, is doing just that. Snugly encased in a hollowed out watermelon, the baby bobs up and down, trying to nibble and lick the fruit, which is balanced on an armchair.
The tot, who appears to be about four months old, is the latest YouTube sensation, with more than 210,000 people having watched the clip. 'This is so much of a win I can't even explain it.' said one poster on the site, whilst another wrote: 'So that's where they come from...' and 'cute baby ugly chair'.
What do you think? Cute, exploitative, or just down right silly?