Meadham Kirchhoff A/W 2010: Backstage At London Fashion Week

25/08/2010 11:25 | Updated 22 May 2015

model MeadhmKirchoffMyDaily Staff

MAKEUP: Florrie White for MAC

HAIR: James Pecis for Bumble and Bumble

SNAPSHOT: Gypsies, junkies and Rajasthani Indian brides

THE SCOOP: Ed Meadham and Benjamin Kirchhoff - the duo behind Meadham Kirchhoff - are known for their love of layering. This season they adorned their knits and outfits with tinsel petals, sequins, a multitude of cuff bracelets going up arms and stacks of rings. The makeup and hair were similarly multidimensional. "Meadham Kirchhoff love to have emotional girls, and this season it was melancholy with a darkness of the eye and a hollow, tired look," White explained backstage. "These are girls who have passion and adventures, they are the types who might add to their makeup and keep on piling it on."

"For hair, we were going for more of a swampy, gypsy, early Courtney Love feeling to go with the clothes," Pecis told us backstage. "It was about pushing the edges of tough."

GET THE LOOK – MAKEUP: You can't use too much glitter, shimmer or sequins for this look! "I wanted to layer the makeup to reflect what was going on with the clothes and tailoring, so on eyes, I used four different shades," White explained. "I wanted to go beyond the constraints of makeup, go less blended, so it was a graphic, artistic impression of a made-up eye." She also applied sequins on the inner corners of the eyes to make them pop. On cheeks, she used a red pan stick for a deep red glow, to give the look of a passionate flush, finishing off with a dab of gloss to make the girls looks like active women. Finally, a vivid pink/red shade was applied on lips.

GET THE LOOK – HAIR: Greasy hair days are not such a bad thing anymore. Pecis said he wanted the models' hair to look "a little stringy and ratty" and really compressed on top. To get the look, he first used Bumble and Bumble Grooming Creme to weigh hair down and put a hairnet on top to "marinate the hair together," so the effect would be compressed. He then set the back of the hair using irregularly shaped cardboard cutouts to create more of a hard angle with the sections of hair at the back of the head, which he then pressed together with straighteners. "We did a slight backcomb with the back of the hair as well," Pecis said. The crucial finishing touch? Lots of hairspray to keep it all in place. To really look the part, accessorise with a tiara or paper crown.

GET THE LOOK – NAILS: It wasn't just the face that got the full treatment. White applied black nail varnish to fingernails, then scraped it off, adding pink glitter so hands were messy and looked like they belonged to an artist. In fact, the look was inspired by Meadham and Kirchoff's own experiences during the design process.


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