We are in complete awe of Missoni's autumn/winter 2010 ad campaign. The Italian label, associated with its eye-frazzling knitwear and matriarchal heritage, is a brand brimming with personality that might generally be termed 'classic' rather than 'hip'. However, their latest video campaign for autumn/winter 10/11, shot by 83-year-old experimental filmmaker, actor and writer Kenneth Anger, is nothing if not achingly cool.
Mr Anger, known for his morbid and often twisted filmaking style, has created this beautiful short film for the Italian fashion house featuring ladies across the generations of the Missoni family, who take on an otherworldly appearence in the flickering collage of images.
Angela Missoni describes Anger's style as "fabrics, three dimensional textures, unmissable plots of colours and images in motion." It seems to us that Missoni is showing the world its edgier, avant garde side - so we can't wait to see what's on the Missoni catwalk for spring/summer 2011... Take a look the video below.