At Kinder Aggugini, Jasmine Guinness, Yasmin Le Bon and Trinny Woodall all sat front row, while Ashish's sequinned creations drew the musical quartet of VV Brown, Paloma Faith, Roisin Murphy and Michelle Williams of Destiny's Child to the front row.
Meanwhile, Jenny Packham's show boasted New York socialite Tinsley Mortimer, and Fearne Cotton, Tamara Ecclestone and Alexa Chung were spotted at PPQ.
But the biggest celebrity draw of the day? Without a doubt, Pam Hogg, who presented her collection at a car park on Arundel Street.
Martine McCutcheon, Siouxsie Sioux, Stephen Jones and Peaches Geldof were all front-row, while Alice Dellal and Daisy Lowe modelled the sleek catsuits that Hogg is known for.
Our favourite sighting was Boy George, who we ran into before the show. "I'm not even sure we'll get in here," he remarked to friend, referring to the mob scene outside of Hogg's show.
Alas, fashion week is about more than just famous faces.
We enjoyed Krystof Strozyna's presentation, where models emerged in sleek, figure-hugging dresses with zippers down the back, and in another life, we'd want to live in Hogg's silver-and-white turtleneck catsuit.
Kinder Aggugini featured fairytale-inspired clothes reminiscent of a little girl (down to the ringlet curls models sported in their hair) but with a sexier, grown-up twist, while Jenny Packham's dresses were feminine and pretty, with their beading, tulle and ribbon embellishments.
PPQ previewed their collection for Adidas on the catwalk, and we're already waiting to get our hands on one of their jumper dresses. However, sequins never looked so good as they did today at Ashish, whose homage to global places like Paris, Italy and New York was fun and bright and playful.
The clothes looked gorgeous and wearable (who would think pink flamingo-emblazoned sequined sweatpants would be flattering, but they were!), and most of all, it felt very London. His sequinned dress with a giant ice cream cone emblazoned across the chest even made us forget how hungry fashion week makes you.
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