Researchers asked 55 women to look at men dressed in either a red or green shirt. Then, using a nine-point scale, they answered three questions: "How attractive do you think this person is?" "How pleasant is this person to look at?" and "If I were to meet the person in this picture face to face, I would think he is attractive."
Women rated the men dressed in red over one point more attractive than their green-shirted rivals and also more desirable, according to a second measure on how likely it would be that they would want to have sex with him.
A separate study found that men wearing red T-shirts are seen to be higher in status than those wearing blue.
So now you know.
Suggested For You
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more