Essentials magazine, in a UK first, will ban photos of celebrities and models starting from their October issue and on their cover they will publish photos of ten real women.
The women are all aged between 34 and 70 and are a variety of shapes and sizes ranging from size 8 to 16.
And not only will the cover image be model-free but also the whole magazine, including fashion and beauty features and a naked body confidence special, will be restricted to images of real women.
Essential's editor Jules Barton-Breck said: "So many of these women look, and are, amazing that we wanted to celebrate them.
"In our recent reader survey 70 per cent told us that they would rather see a real woman on the cover of a magazine than a celebrity, so we're excited to do this every month."
The survey carried out by Essentials polled almost 5,000 women and found that three quarters of women are more inspired by real women than by celebrities and 72 per cent feel that the obsession with celebrity puts pressure on women to 'do it all'.
The photo shoot did wonders for the confidence of the women involved. Mother of two Sarah Benham, 34, from East Sussex, admitted to struggling with her figure for years.
She said: "Being a cover star has been the best experience of my life and provided me with a much needed confidence boost."
And seeing these confident real women in Essentials magazine will hopefully inspire confidence in the women reading the magazine.
What do you think? Do you want to see real women in magazines? Leave your comments below...