According to WWD, the designer has cancelled the show for his Karl Lagerfeld label, scheduled for 3 October in Paris, telling the trade paper: "I wanted this for a long time. I prefer to work in another way. I can't compete with Chanel. I don't want to be the poor child of myself. This has been my vision for years."
His new collection will focus on women's wear pieces and will also include a selection of men's wear. Lagerfeld explained it will be affordable, with something for everybody, and will feature sportswear and casual wear like denim - no surprise considering the new line is based on the idea of "mass elitism." It will primarily be sold online.Lagerfeld's signature label, meanwhile, will move in a more commercial direction and will continue to be sold in showrooms during Milan and Paris Fashion Weeks. A catwalk return hasn't been ruled out, and the new lower-priced range may also eventually appear on the runway.