Autumn/Winter 2010 Trend Report: Day Three

17/09/2010 18:23 | Updated 22 May 2015

On the third day of our autumn/winter trends series, we go back to basics and back in time.

Minimal Impact

Max Mara, Balenciaga, Stella McCartney, Celine. Photos: Imaxtree

The mood: Purity, poise and luxury just about sums it up. Lines are polished, shapes are kept simple, and this is a focus on structure and neutral tones. Designers revisit the classic simplicity of 1990s Prada and Calvin Klein, with chic sportswear references, and print and pattern banished from sight. In short: geometric shapes, sculpted fabrics, and no frills please.

The must-haves: Unfussy shell tops, simple wrap coats, A-line skirts to the knee, asymmetric funnel neck jackets, cropped cigarette pants, leather shift dresses.

MyDaily tip: A sleek ballerina bun and a crisp white shirt is an effortless way to bring minimal dressing to your daily style.

1970s Heroine

Photo: Chloé, Salvatore Ferragamo, Gucci, Emilio Pucci. Photos: Imaxtree

The mood: OK, so we said this season wasn't about obvious retro fashions, well this is the exception... The dearth of brights in favour of caramel and camel tones, the tailored flared trousers, centre-parted hair and pussybow blouses pointed unequivocally to 70s styling. Less disco glitterball, more laidback post-hippie chic, think Ali MacGraw in Love Story, Lauren Hutton and vintage Gucci ads.

The must-haves: The high waist kick-flare trouser is key, as are pussybow blouses, culottes, jumpsuits, suede and leather shorts, waistcoats and a trench.

MyDaily tip: Invest in a classic camel coat and centre-part your hair for a chic, no-fuss way to work this look.

Check out day one and day two from our week of need-to-know autumn trends.,feedConfig,localizationConfig,entry&id=926979&pid=926978&uts=1283510085

Autumn/winter trend report 2010


Why we love it: Designer darling Phoebe Philo combined leather, shearling and pared down silhouettes to give women what they want – sexy, easy and unfussy style.

Autumn/winter trend report 2010


Why we love it: The collage-like application of stiff fabric gives a 3D effect that complete morphs the silhouette. Plus, the collection was inspired by cosmonauts and French biscuits.

Autumn/winter trend report 2010

Calvin Klein Collection

Why we love it: Francisco Costa uses impeccable architectural cutting and sculpted fabrics to create essential dressing at its most luxurious.

Autumn/winter trend report 2010


Why we love it: Hannah MacGibbon's no-nonsense, masculine designs in all shades of beige provide the touchstone for the trend, and we adore the simple draped movement of this jumpsuit.

Autumn/winter trend report 2010

Giambattista Valli

Why we love it: The ovoid structure, funnel neck and zip fastening makes this coat positions this coat somewhere between futuristic and timeless – not a bad place to be.

Autumn/winter trend report 2010


Why we love it: Simple block colours and masculine tailoring combined with vampish makeup get the balance just right.

Autumn/winter trend report 2010

Jil Sander

Why we love it: If the trend feels a bit too sensible, super-short lengths and chunky boots shake up the look.

Autumn/winter trend report 2010

Max Mara

Why we love it: Winter whites in luxe fabrics are the perfect way to inject modernity and lighten your look.

Autumn/winter trend report 2010

Nicole Farhi

Why we love it: Fastenings are strip right down and replaced by a skinny belt.

Autumn/winter trend report 2010

Stella McCartney

Why we love it: Proof that when it comes to mastering pared down dressing, exquisitely cut clothes are crucial.

Autumn/winter trend report 2010


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