Ethical shows are a regular off-schedule fixture during London Fashion Week, but this is the first time one has made it onto the official schedule. The result was a selection of looks from established designers like Stella McCartney and Vivienne Westwood and emerging talents like Ada Zanditon and Christopher Raeburn - the common thread being that they are working sustainably.
Held at Clarence House (aka Prince Charles' back garden), the show was held in partnership with START, an initiative by The Prince's Charities Foundation to promote sustainable living.
With Brit fashion darling Erin O'Connor on the runway and mayor Boris Johnson in the audience, it's clear that the British Fashion Council is keen to step up its commitment to sustainable fashion this season, and a number of designers on the catwalk today are part of the BFC's Estethica initiative.
Our only complaint? The looks came hard and fast but we were left to guess who had created what. That said, the sheer range of runway fashion - from sweet broderie anglaise bloomers to sporty fluoro hooded jackets - provided a reminder that sustainable fashion has come a long way from ill-fitting hemp.