Lily appeared to be channelling Cruella Deville in a long black Victorian-inspired dress with a cream lace collar and long, flowing cream and black velvet coat.
Daisy, meanwhile, opted for a goth-grunge look, teaming a short black dress and biker boots with a long black lace coat.
Lily, who is expecting her first child with boyfriend Sam Cooper, has teamed up with her sister, Sarah Owens, to launch the new clothing venture. The shop sells vintage designer clothes and also gives shoppers the opportunity to hire outfits for special occasions.
What do you think of Lily and Daisy's look? Glam goth or Gothic horror?