Is this the final death knell for families spending quality time together?
One in six families now owns five televisions, and two thirds have three sets or more as we watch moreTV than ever, according to new research by Tesco.
Rocketing sales in flatscreen TVs mean that kids are more likely than ever to have TV sets in their bedrooms, and kitchens are becoming an increasingly popular place for them too, so that households can view while they cook or eat.
Having all these extra TV sets means that families are spending less time watching programmes together. While families often watch popular shows such as the X Factor and Dr Who together, they also want the option to watch other shows, often on digital channels, individually.
'Many households already have big flatscreen TVs in their living rooms, and now we're seeing customers add smaller sets in other rooms,' said commercial manager for Tesco, Matt Finch.
Viewers watched an average of three hours and 45 minutes of television a day last year, according to Ofcom figures. 'We are watching more TV than any time in the last five years,' said James Thickett, Ofcom director of market intellegence.
Do you have TVs in separate rooms?
Are you spending less time together as a result?