Cheryl Cole made more than just a fashion statement at this weekend's X Factor shows. The judge showed off a dramatic new red hair colour which was braided in a chic side 'do and teamed with the star's signature bouffant.
Instead of spending a fortune at the salon, the L'Oréal face opted to colour her hair the recession-friendly way, using a home dye kit from L'Oréal for £5.99 (for those wanting to get the look, Cheryl used Casting Creme Gloss in #550 Mahogany).
What do you think of Cheryl's new hair? Is it hot or not?
Meanwhile, see who just ditched their red locks for a brunette look.