A handless model from Belgium, Tanja Kiewitz, has become an overnight celebrity after posing in a plunging black bra for a charity campaign to raise awareness of disability issues.
Since the campaign was launched late last month, the 35-year-old has been inundated with interview requests from magazines and TV crews all over Europe.
The campaign advert depicts the glamorous model smiling to camera in a tasteful black and white shot, evocative of Eva Herzigova's famous Wonderbra campaign. Beneath the picture the ad reads: 'Look me in the eyes... I said the eyes'.
The shoot formed part of a newspaper advertising campaign by CAP48, a non-profit organisation that works to highlight disability issues across France and Belgium.
The advert has been so successful that the charity has raised more than €4million from an annual telethon – 10 per cent more than the previous year.
"There's been a huge reaction," Kiewitz told newspaper, The Global Post. "I've been besieged on Facebook. Mostly the reactions have been great, really positive feedback. I've got journalists from around the world calling; it's been a bit crazy."
What do you think of CAP 48's advertising campaign? Should disability be reflected more in the media? Tell us your thoughts.
Bananas for beauty? Follow us on Twitter and become our fan on Facebook