Glamorous Handless Model Becomes Overnight Star

20/10/2010 12:49 | Updated 22 May 2015

Handless model CAP 48CAP 48

A handless model from Belgium, Tanja Kiewitz, has become an overnight celebrity after posing in a plunging black bra for a charity campaign to raise awareness of disability issues.

Since the campaign was launched late last month, the 35-year-old has been inundated with interview requests from magazines and TV crews all over Europe.

The campaign advert depicts the glamorous model smiling to camera in a tasteful black and white shot, evocative of Eva Herzigova's famous Wonderbra campaign. Beneath the picture the ad reads: 'Look me in the eyes... I said the eyes'.

The shoot formed part of a newspaper advertising campaign by CAP48, a non-profit organisation that works to highlight disability issues across France and Belgium.

The advert has been so successful that the charity has raised more than €4million from an annual telethon – 10 per cent more than the previous year.

"There's been a huge reaction," Kiewitz told newspaper, The Global Post. "I've been besieged on Facebook. Mostly the reactions have been great, really positive feedback. I've got journalists from around the world calling; it's been a bit crazy."

What do you think of CAP 48's advertising campaign? Should disability be reflected more in the media? Tell us your thoughts.

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