The advertising campaign, shot this summer in Malibu, California, depicts the gorgeous twins playing in the sand with mum, Jennifer.
The signer and actress, 41, recently spoke about the experience of working with her children for the first time.
"It's the first time I have worked with my kids in that way. It was a totally special experience.
"I did a photo shoot when they were three weeks old, but now that they are two and a half, it's totally different."
It sounds as though Emme could be set to follow in her mother's famous footsteps:
"Emme picks out her own outfits and likes to sleep in her princess dress. It's hard to get Max dressed. He prefers to run around the house with no clothes on."
The new Gucci range is available from 20 November and in honour of the international launch, Gucci is pledging $1 million to UNICEF's Schools For Africa initiative. They are also donating $50,000 to Jennifer's charity the Maribel Institute.
Jennifer said of the campaign, "As a mother, I am proud to be a part of this campaign to benefit UNICEF's Schools For Africa programme."
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