In a sudden U-turn in the fight against ageing it would seem celebrities are now queuing up to declare themselves Botox-free, with everyone from Julia Roberts and Kate Winslet to Amanda 'I'd never do Botox (again)' Holden jumping on the 'natural' bandwagon.
Teri Hatcher even posted candid shots of herself on Twitter – minus the makeup and complete with frown lines – to prove she was au naturel. Meanwhile Kim Kardashian has publically sworn off Botox (for now) after being injected in front of cameras and emerging with two black eyes – a common short-term side effect.
But if Botox has fallen out of favour, and is being eschewed for a more natural approach to beauty, what are the non-invasive alternatives for those of us who want to look natural and youthful?
Botox in a bottle
The new wave of anti-ageing creams and serums are based on technology so advanced they would impress a Nasa scientist, with many promising to perform the same functions as the latest cosmetic procedures (and more) from the comfort of your own bathroom.
But when it comes to choosing a skincare product, most of us aren't interested in being blinded with science so to make your next purchase choice easier, here is our roundup of the hottest new anti-ageing weapons to hit the shelves.
The new Botox: Crystal Clear Intense Anti-Ageing Serum
Like Botox, Crystal Clear Intense Anti-Ageing Serum uses a small dose of a toxic substance – in this case an extract of snake venom – to relax the facial muscles by inhibiting the signals that tell the muscles to contract. Plus, it contains a number of additional active ingredients including a precious stone to boost radiance, an oxygen complex to regenerate the skin and extract of olive oil for intense moisturisation.
The new anti-ageing vaccine: Givenchy Vax'In For Youth
We've all had vaccinations against chicken pox and tetanus, but imagine a jab that could protect your skin against ageing. Sadly, that hasn't been invented yet. But Givenchy Vacc'in For Youth is a cream that works in the same way by introducing a small element of the 'disease' (in this case ageing) to the body to allow it to build up a defence against it. The theory is that if the skin cells are tricked into thinking they are being damaged they begin to repair themselves by producing compounds that slow down the effects of ageing.
The new laser treatment: Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector
Clinique wanted to find an effective alternative to laser treatment – without the hefty price tag and considerable recovery time. After decades of research they came up with Repairwear Laser Focus Wrinkle & UV Damage Corrector, an anti-ageing serum that reduces the appearance of lines and wrinkles and repairs and prevents UV damage much like a dermatological laser. Using three drops of the serum twice a day for 12 weeks is proven to achieve 63% of the visible wrinkle reducing power of a laser.
The new face-lift: Estée Lauder Perfectionist [CP+] Wrinkle Lifting Serum Corrector
Over time the weakening of the facial muscles causes the skin to sag giving an aged appearance. While this can be corrected under the surgeon's knife in the form of a face-lift you only have to type 'celebrity face-lifts' into Google to see how easily it can all go wrong. For a less drastic gravity-defying alternative, Estée Lauder Perfectionist [CP+] uses a blend of peptides, proteins and amino acids to help skin boost its natural support proteins, collagen and elastin.
The new facial sculptor: Lancôme Renergie Lift Volumetry
The shape and balance of the face changes over time. In the upper part of the face, the temples, eye hollows and cheeks lose their plumpness while in the lower part, there is an increase in volume around the jaw line and neck. To offer an alternative to cosmetic surgery – and inspired by research into the way skin cells communicate – Lancôme has created a cream that re-plumps and tones the skin to improve its contours.
The new dermal filler: Eucerin Hyaluron Filler Concentrate
Dermal injections (or fillers) use Hyaluronic acid to smooth out wrinkles. The acid, which occurs naturally in the body, is ideal for plumping the skin because of its enormous water-binding capacity. Many cosmetic formulations have begun the use the ingredient but because of its huge molecular size, hardly any of it reaches the active layers of the skin. But Eucerin Hyaluron Filler Concentrate uses a smaller molecule specially developed for topical application.