Previously a digital publication, the pro-curves tome just debuted as a bimonthly magazine featuring only models who are a size 14 or higher, according to the paper.
Kate Moss need not apply.
What´s more, the magazine will reportedly ban dieting tips and airbrushing.
"If you´re a woman over Size 14, you´re likely to be stuck for something to read that doesn´t make you feel like you´re too big or 'wrong' because you´re not a Size Zero," editor Sue Thomason tells readers in the issue.
"We want our readers to know that they don't need to change their appearance to 'fit in' or be truly happy."
Publisher Ronnie Ajoku added via the Daily Mail that Just as Beautiful would be a "classy, non-pornographic magazine" and would include exercise tips but no diet sections.
"We have normal interviews with women who happen to be Size 14-16," Ajoku told the paper.
"We might have interviews from plus-size celebrities but they are straightforward interviews and don´t concentrate on their size."
"The point of the magazine is not to make such a big deal about women´s figures like other magazines do."
Would you read a fashion magazine dedicated exclusively to bigger bodies? Leave a comment.