Video: See Ralph Lauren's 4D Store (Complete With Flying Polo Ponies)

11/11/2010 11:05 | Updated 22 May 2015

A massive polo pony was seen springing from the Ralph Lauren flagship store in Bond Street last night. The reason? To toast the recent launch of its UK e-commerce site, and to honour the tenth anniversary of its US e-commerce site.

The one-of-a-kind spectacular was an assault on the senses, with project 3D images of giant models and polo players of the store facade, with a mist of Ralph Lauren fragrance and an orchestral soundtrack completing the sensory experience.

The public art show illuminated the evening sky and gave the impression that virtual models were gliding towards the audience. MyDaily were lucky enough to be in the audience last night - but instead of trying to describe it in words, we suggest you take a look at the video below!


Suggest a correction