The two famous brands have joined forces to create the Kellydoscope - a walk in experience that reveals the secret goings on inside one of the most luxurious accessories.
Found within the department store's Wonder Room, the 'It' bag is a staggering fifteen times bigger than the original classic style and once inside, the multi-sensory technology literally whisks you away on a glamorous journey as the owner carries her Kelly from a dancing session to a bicycle ride.
The Kellydoscope concept will be running until next Tuesday 30 November as part of the 'Play' theme at Selfridges this year. A fashion outing not to be missed.
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