Paris, words fail us. Well, actually they don't. The socialite demonstrated (once again) that she knows no bounds when it comes to self promotion as she unveiled her easy-to-spot pink branded SuperMartxé motorcycle. But it's not just about the motorbike; Paris has started her own motorcycle racing team. At least it makes a change from yet another celebrity branded perfume.
SuperMartxé VIP by Paris Hilton will compete in the 2011 125cc MotoGP World Championship season - just in case you fancy following her team.
And to make sure the eye-catching bike didn't steal all the limelight, Ms Hilton sported a revealing latex pink and white all-in-one for the launch.
It's a world away from the chic moto style that Keira Knightley rocked in the recent Chanel Coco Mademoiselle advert.
Next stop for Paris? Hell's Angels. We hope.
What do you make of Paris' latest celebrity-branded venture? Let us know you thoughts below...