After quizzing more than 2,000 volunteers, researchers discovered that a third of people of all ages believe the cost of going to a gym or a leisure centre is too high. And the younger you are, the more likely you are to think gyms and leisure centres charge too much: 42 of the over-55s.
But money isn't the only obstacle that's keeping Brits from getting fit. Another of the main reasons why people don't exercise is lack of time, according to 36 of the people surveyed even blamed the British weather for the fact that they're not active.
Well we can't do anything about the weather or a busy social schedule, but it doesn't have to cost much to get fit - all you need is a good pair of walking or running shoes, or - if you prefer something a bit more glam - dancing shoes.
What do you suggest as a low-cost alternative to the gym?