In Miss Dior Chérie ads that will hit print and television in March, a coquettish Portman poses topless with a glance over her shoulder, sporting only a simple black bow in her tousled hair (a nod to the fragrance's packaging) and a decidedly naughty look on her face.
Retailing for £49 to £69.50 depending on size, the best-selling Dior fragrance blends sweet notes of strawberry and tangerine with light floral scents of jasmine and violet. Musk and patchouli form the base, and an unexpected splash of caramelised popcorn makes for a tasty dry-down.
French fashion house Dior hedged its bets on the 29-year-old actress when signing her this past summer, and the strategy couldn't have turned out better, with the glamazon striking continual press coverage in recent weeks, including whispers that she could take home an Academy Award for her performance in Black Swan - on the set of which she met fiance Millepied.
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