All eyes should be on the catwalk, but with the number of celebs attending London Fashion Week this season it's easy to see why so many sets of peepers end up wandering down to the front row. Take a look at the gallery below to see who we've spotted checking out the a/w 2010 collections.
Celebs front row at LFW autumn/winter 2010
Beautiful blondes, Twiggy (left) and Sienna Miller at the Matthew Williamson catwalk show during London Fashion Week.
Celebs front row at LFW autumn/winter 2010
Two of London's most famous fashionistas, Pixie Geldof and Alexa Chung, were spotted smiling for the cameras backstage at the Topshop Unique show.
Celebs front row at LFW autumn/winter 2010
Jameela Jamil is pretty in pink and Nicola Roberts looks very sophisticated on the front row at the Vivienne Westwood Red Label show for London Fashion Week autumn/winter 2010.
Celebs front row at LFW autumn/winter 2010
Janet Jackson looking smart in a shirt and blazer on the front row at the Vivienne Westwood Red Label show. We're happy to see Miss Jackson out and about.
Celebs front row at LFW autumn/winter 2010
Twiggy with her new M&S colleague, Lisa Snowdon, at The Sass & Bide show at the BFC Show Space at Somerset House.
Celebs front row at LFW autumn/winter 2010
Ke$ha (r) and guest were easy to spot at the Vivienne Westwood fashion show, held at the Royal Courts of Justice in London as part of London Fashion Week. Those spikes are bordering on GaGa territory.
Celebs front row at LFW autumn/winter 2010
Jo Wood looked lovely in her tweed blazer during the Vivienne Westwood show for London Fashion Week.
Celebs front row at LFW autumn/winter 2010
Pixie Lott poses on the front row at the Vivienne Westwood Red Label show. We love the cute bow hair accessory and oversized checked blazer.
Celebs front row at LFW autumn/winter 2010
Star of The City Olivia Palermoe experiments with prints at the TopshopUnique show for London Fashion Week autumn/winter 2010 at Topshop Venue.