What we love: Each cupcake is presented as a case study, augmented with beautifully descriptive text and mouthwatering pictures. We love that the emphasis is placed firmly on the experience. Each entry is a bite-sized (pun intended) version of Proust's madeleine moment - a rarity in a world where recipes are usually given first billing.
Look out for: Jessica also runs a Tumblr blog as a complement to The Cupcaketologist which she describes as being like "when you were a kid and you had a treehouse, a secret fort, or a spot under the stairs where you stored all the good stuff". We're also hugely excited to hear that her mission for 2011 is to make more 'haute cuisine' type cupcakes - think foie gras and almond brittle, gold leaf and hazelnut, or caviar and crème fraiche!