Getting your eyebrows threaded while buying loo roll? Or how about a quick hair cut before you pick up that pint of milk? Glamorous and time-savvy or totally awkward and wrong?
Well, it's time for you to decide. Tesco, not content with providing your groceries, banking, petrol, mobile phone (and pretty much everything else in your life), is now also your local beautician. The supermarket chain has entered the beauty salon business with the launch of trial units of in-store salons at some of their outposts around London and Manchester.
The treatments offered include manicures, hair colouring and styling and eyebrow threading and waxing. According to the Daily Mail, massages and tans may also eventually be offered at the 70 beauty salons the superstore plans to open by the end of 2011.
Some customers will enjoy the ease of being able to pick up tonight's dinner and sort out their limp locks without having to book an appointment in advance (who hasn't dreamt of a bit of pampering before having to lug home the weekly shop), and the high street-friendly prices are more than appealing: £20 for a cut and blow dry (£15 for a shampoo and cut and £12.50 for a cut), with waxing starting at £10 for a half leg wax (and £15 for a full-leg).
But a bikini wax in the vicinity of hundreds of shoppers? Perish the thought.