According to a report published in The Grocer, the boom in crisp sales is directly related to the recession, as people look for more affordable - but equally indulgent - ways of making themselves feel good. Experts from market analysts Mintel also suggest the fact that we have less money in our pockets means we're not quite as concerned about our health as much as we used to be too.
"The recession saw a clear increase in the tendency to treat oneself to less healthy foods, with a shift from the boom mode of self-improvement through health eating towards comfort food," analyst Kiti Soinien told the magazine.
"In many ways, crisps are seen as the perfect little treat for these times."
Too right. And with snack manufacturers coming up with more interesting flavours, who can blame us? Kettle Chips, for instance, launched a new Jalapeno Chilli flavour in January, while Yorkshire Crisps is about to add it's latest limited edition flavour, Roast Lamb & Mint.
So what's in crisps that makes them unhealthy anyway? Well to give you an idea, a 34g of Walkers Smoky Bacon Crisps has 180 calories, 2.2g protein, 17.3g carbohydrate and 11.2g fat.
What's your favourite flavour?