With London fashion week around the corner, we're all getting excited to see what we'll be wearing next autumn and whether we'll still be paying homage to the 70s or unearthing something completely different from the depths of our wardrobes.
Felder Felder's A/W 2011 mood board. Felder Felder
We thought we'd go behind-the-scenes with some designers showing at London Fashion Week and get the inside scoop on what their inspirations are this season. While the finished product is what we'll ultimately be wearing (or wishing we were), there's nothing more fascinating than seeing how something that struck the designer's imagination - whether it's Hitchcock's heroines or the Alps - gets transformed into a coveted coat or pair of trousers.
Felder Felder is designed by German-born, London-based twin sisters Annette and Daniela Felder. Known for its rock'n'roll, music-influenced aesthetic - think leather jewellery, tailored jackets, bustier tops - it's a favourite with singers like Rihanna and Florence Welch.
"The Muse collection is inspired by transformation," the sisters tell MyDaily of their new autumn/winter 2011/12 line. "We were looking at the different personalties of our muses and wanted to reflect these different aspects in the collection."
"It gives the wearer the possibility to transform from one mood into another without losing herself. Instead, it gives her a playfulness and allows her to express herself completely with pride and confidence."
We'll be looking forward to seeing who their muses are (perhaps some will be front row?) at their catwalk show on 18 February.