In her latest GOOP newsletter, which Paltrow recently defended in an interview with Harper's Bazaar, the actress gives her recommendations for top kids' clothing designers who are "producing very unique, very cool, and not yet ubiquitous things for the little ones in your life."
While some of the clothes do look lovely and adorable - they're hardly high street, and definitely reveal that Paltrow's penchant for the finer designer things is carrying on to her children.
Some of Apple's favourite looks? She loves the pyjamas (or "summer loungewear," as Paltrow puts it) from Busy Bees, which feature peppermint-pink stripes and retail for $82 (about £51). She also recommends the Sara ruched sundress for $96 (£59). Paltrow also reveals she's "obsessed with" a Bondi beach suit from UK brand Deluna Kids, which retails for £39. The star also recommends the brand's "kimono dress," and "their swan dress is perfect for dress-up for a toddler."
Moses is also a fan of striped PJs - his are £30 from Sogoodnight and is mother loves the Princess Alice PJ shorts from the label so much that she wishes "they had these in my size."
Undoubtedly, these clothes are gorgeous - and unique. We just wonder if they're a bit ambitious for mere mortal mums: after all, spending over £50 on a sundress that a child will outgrow in a month or two and possibly destroy in one mealtime... sounds like we need a celebrity budget to do that!
What do you think of Paltrow's kidswear recommendations? Leave a comment and let us know.