After co-designing three collections for eco-friendly label People Tree, the actress has teamed up with Alberta Ferretti on a "green" capsule collection launching on 21 March, WWD reports.
The collection, known as Pure Threads by Emma Watson Alberta Ferretti, marks a first step for Ferretti in collaborating with people interested in pursuing ecological fashion. Part of the proceeds will be donated to Watson-supported People Tree, which helps small companies produce low-impact clothing.
Pure Threads (which even boasts eco-friendly packaging) is made up of five pieces, including two dresses, a shirt, a long skirt and a pair of denim shorts, which are embellished with lace from organic fabrics like cotton muslin and hemp.
"Emma had a Jane-Birkin-in-the-Seventies image in mind," Ferretti told WWD of the inspiration for the looks. Of working with Watson, Ferretti says: "I like her freshness, her spontaneity and simplicity. She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous."
"I'm pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes," Watson told the paper. "I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology."
Prices for the range, which will feature Ferretti's trademark feminine flourishes, range from €250 to €850 (about £214 to£729). The line will be sold exclusively online at albertaferretti.com.
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