Kate Middleton is not only the princess-to-be, she's also proving to be a queen of trends, too.
Since her 24 February appearance in Wales, where she donned a velvet brown fascinator adorned with pheasant feathers, sales of similar pieces have gone through the roof.
High street retailer Peacocks has reported that sales have rocketed by 95% since since her Welsh outing.
The store's head of accessories told cocoperez.com: 'The appeal of our new princess is turning the nation into Kate watchers. Fascinator sales were definitely on the wane, however we're now looking forward to for frou feathered creations being back for the summer and we're expecting sales to rise and rise.'
We wonder if Kate would be fascinated to know the news... (sorry!).