There hasn't even been one ball kicked in the World Cup 2010, and I'm thoroughly bored of it already. What on earth is it going to be like when we get to the final?
The supermarkets seem to have gone especially football crazy, with the unlikeliest of products being hooked into the theme. It seems ironic that junk food like crisps and chocolate are being used to promote sport and exercise.
Even TVs are being given the football makeover, as we are being encouraged to invest in a widescreen to enjoy the game even more.
One thing I will say in its favour is that all the pro-football propaganda has rubbed off on my children. We splashed out a whole pound on a football from Poundland, and are getting our money's worth by kicking it around the garden every day after school.
But if you're not keen on the World Cup, you can make it work in your favour. England's first match is on 12 June, and no doubt there will be much national focus on this. So what a great day for those of us who don't care about the game to get out and about. With millions glued to the telly, the motorways should be clearer and theme parks and attractions less busy than normal at this time of year.
The more I think about it, the only thing I am more bored of hearing about than the World Cup, is the Sex and the City movie. Give me a good book to read any day.
How about you? Are you bored of the World Cup already? What will you be doing instead? Leave a comment below