We bring good news to Prada lovers.
The brand has announced that they will be expanding their Made to Order service by launching it on prada.com. This means that some of their best selling leather goods, footwear and eye wear can be personalised to the customer's individual taste. Whether it's adding initials to luggage, ordering removable arms on sunglasses or opting for the on trend, double sole on this season's lace ups, if you want it, you can get it!
Look out for the new service on the Prada site from the end of April. In the meantime, take a look at Steven Meisel's video campaign for the spring/summer 2011 collection. The brand are the first to use the 'pre-roll' feature, which allows users to watch ten seconds of the campaign video before proceeding to go on to watch other content. The models' fabulous dancing is well worth a look.
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