While the prospect of barbecues, Glastonbury, a two-week break and the chance to ditch our sombre winter wardrobe puts a definite spring in our step, summer does have its downsides. Namely, the annual unveiling of the body parts we'd rather keep covered up, thank you very much. But if the thought of strutting your stuff on the sand fills you with an overwhelming sense fear and panic, skincare brand Mama Mio is on hand to help.
Over the course of the summer, Mama Mio will be doing their darnest to make sure that women feel amazing in their own skin with their Summer Confidence Challenge. Launched today, they've set themselves the hefty task of raising the nation's body confidence with a nationwide poll that asks women to rate their body confidence.
To take part, all you need to do is answer five quick questions about your body loves and loathes. Everyone who takes part will be able to buy Mama Mio's Boob Tube bust firm treatment at half-price, as well as having the chance to win pre-summer perks including a £1000 Kuoni holiday gift card.
The first 100 women to enter will also be invited to become a member of Mama Mio's summer expert trialling panel.