The Bugaboo Donkey is the latest must-have pushchair, and despite its massive £1200 price tag, it's flying out of stores countrywide.
The Donkey launched in the UK this week, and John Lewis in London reported sales of ONE AN HOUR.
Mariah Carey snapped the Donkey up for her soon-to-be-born twins when it launched in the US earlier this month, and it has rapidly become THE pram for yummy-mummies to be seen with.
And its appeal? Well, the model sports an expandable frame which goes from being a one-seater to a two-seater in a single click, and has such on-board luxuries as a coffee cup holder, storage, and reclining seats...
Fans of previous Bugaboo models have included Gwen Stefani and Gwyneth Paltrow.
A spokesperson for John Lewis said sales have been 'massive': 'We've been selling the equivalent of one an hour – which is very impressive given that it's such an expensive product.'
What do you think?
Would you ever spend £1200 on a pushchair? Or are you a complete Bugaboo fan and think the Donkey is worth every penny? (Donkey, though... it's not exactly, erm, inspiring, is it?)
Other pram stories - Posh's buggy-blues - Victoria's tears over out-of-stock pram