According to teachers, TV shows like the X Factor and other reality programmes, and WAGs like Cheryl have a negative effect on how schoolgirls' conduct themselves in the classroom.
The appeal of a 'WAG lifestyle' and the lure of 'easy money' make young girls want to be nothing more than a footballer's wife, or to achieve instant fame or notoriety through TV talent shows and 'reality' programmes.
A survey by the Association of Teachers and Lecturers revealed that some pupils even want 'mini-celebrity' status in school, and disrupt classes, spread rumours and resort to cyber-bullying in a bid to attract male attention.
Nearly half of the 859 teachers polled said girls' behaviour has worsened over the past two years, with one in five believing that girls are more challenging than boys.
Hank Roberts, ATL's junior vice president, said teaching is made more difficult by programmes such as The X Factor: 'Easy routes to money or fame – or both – are distorting for people and especially enticing if you're not a natural high achiever,' he said.
What do you think? Do you agree with the teachers? Do you see examples of schoolgirl 'WAGs' and reality wannabes in your area? Have your kids reported such behaviour from classmates? Or is your daughter one of the culprits? Tell us!
It was oh-so different back in December - little girls just wanted to be princesses then...