Looking utterly flawless, the 26-year-old showcases a subtle nude-beige lip, soft golden eyeshadow, a slick of mascara and immaculately-groomed brows - all from the new collection developed by make-up artist Pat McGrath.
However, the ad has come under fire from some beauty addicts, who claim that Scarlett is looking a little too flawless, and argue that make-up adverts should not be allowed to undergo post-production Photoshop enhancement.
Either way, there's no denying it's a gorgeous shot.
But what do you think? Is it fair for beauty adverts to be digitally-enhanced? Or is it okay to conceal the odd blemish or dark circle? Let us know below!