Demi Moore was first to give the dress its high profile debut, choosing the backless design to walk the red carpet at the premiere of The Joneses in LA, back in April last year.
Ms Moore accessorised with high-shine silver courts, a standout embellished clutch and those glossy raven locks.
Next, the design also clearly caught the eye of the Blake Lively was seen filming scenes for an upcoming episode in guise as Serena Van der Woodsen, wearing the very same frock.
While it's a crying shame we can't see her footwear, the actress showed off the high-neckline and dipped back to full effect, by sweeping her hair back into a long swinging pony.
Who's hot pink Marchesa moment do you like best? Let us know below!