New mum Holly Willoughby relieved the boredom of a middle-of-the-night feed last night by tweeting her way through the small hours.
At around 4am, Holly wrote:
'Any other mums up and feeding little ones? X'
Then as she exchanged messages with a plethora of other mums she came over all George Osborne claiming 'we're all in this together!'
'Hooray for us, nice to think we're all in this together! Right....now burp! X'
Holly carried on merrily tweeting for around an hour, praising the 'nocturnal community' of feeding mums before bidding everyone 'lots of love' and 'goodnight'.
Not everyone was impressed with Holly's twilight tweets though - one site user posted a scathing 'why don't you look after your baby rather than posting on twitter' message.
Do you take to Twitter in the small hours?