27/05/2011 13:58 BST | Updated 22/05/2015 10:12 BST

Sales Of Baby Food Soar Thanks To Hollywood Diet Loved By Cheryl Cole &Amp; Jen Aniston

Cheryl Cole and Jennifer Aniston are both reportedly fans of the baby food diet Would you ever be tempted to try the baby food diet? Cheryl Cole & Jennifer Aniston are reportedly fans. Photos:PA

With stars constantly seeking to shift a few extra pounds, we've been treated to some weird and wonderful diet fads over the years - maple syrup or cabbage soup diets, anyone? - but this most recent trend is taking supermarkets by storm.

The Baby Food Cleanse, created by Hollywood personal trainer Tracy Anderson, is reportedly favoured by the likes of Lady Gaga - prompting sales of baby food to soar in UK supermarkets.

According to online store Ocado, sales of wet baby food have risen by 20 per cent in the last year, while dry baby food sales are up 59 per cent in comparison to the same two-week period in 2010.

"Liquid cleanses do help you lose weight but you will gain more the next week," explains diet creator Tracy.

"I wanted something where you can eliminate toxicity, break bad habits but still have your digestive system going. That is when the baby food cleanse was born."

Pots of baby food contain, on average, between 100 to 150 calories, and are subject to strict nutrition controls - limiting the salt, sugar and additive content.

Jennifer Aniston was thought to be advised to consume up to 14 pots per day, combined with one healthy balanced meal.

While nutritionists are happy that the diet won't do you any harm, they will - quite obviously - always recommend you snack on some actual fruit or veg over the pureed version.

"Although fruit and veg are included [in the diet] they are pureed so have much less fibre and texture," says a spokesperson from the British Dietetic Association.

"Chewing food is associated with feelings of fullness, so reach for an apple or a carrot rather than a jar."

Would you ever be tempted to try the baby food diet? (Or have you already?) Let us know, plus look back over Jennifer Aniston's crowning style moments below!,feedConfig,localizationConfig,entry&id=994390&pid=994389&uts=1301568978

The Perfect 10: Jennifer Aniston

The Friends girls arrived together at the 1996 Golden Globes. Aniston wowed in a figure hugging gown and that Rachel hair do.

The Perfect 10: Jennifer Aniston

The actress was amongst the award winners at the 2011 People's Choice Awards, but it was Aniston's new cropped hair do that got people talking on the red carpet.

The Perfect 10: Jennifer Aniston

Monica and Rachel proved that they really are best of friends at the 2002 SAG Awards. Jennifer showed off one of her more risqué red carpet looks in a cut-out black gown.

The Perfect 10: Jennifer Aniston

Hollywood's favourite couple were the stars of Cannes Film Festival in 2004. Aniston wowed at the premiere of Brad Pitt's film, Troy.

The Perfect 10: Jennifer Aniston

If anyone can rock a classic style on the red carpet, it's Jen. She arrived at the premiere for He's Just Not That Into You in a slick Burberry suit.

The Perfect 10: Jennifer Aniston

Sunkissed hair, glowing skin and a sequin, strapless gown that isn't black? The actress made all the best dressed lists after the 2009 Vanity Fair party.

The Perfect 10: Jennifer Aniston

Clearly, Jen isn't scared to get her legs out. She looked gorgeous in this revealing Valentino gown at the 2010 Golden Globes.

The Perfect 10: Jennifer Aniston

Aniston sported a super short Valentinto Couture mini dress to the London premiere of The Bounty Hunter. Teamed with Jimmy Choo sandals and very tanned legs, she looked stunning.

The Perfect 10: Jennifer Aniston

She embraced corporate chic for her appearance on the Daily Show with Jon Stewart in New York.

The Perfect 10: Jennifer Aniston

Another perfume, another new haircut. Aniston sported a blunt bob at the launch of her latest perfume, Jennifer Aniston in Mexico City.

The Perfect 10: Jennifer Aniston

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