The singer stopped to meet and greet her fans outside the Sirius Satellite Radio Station in New York yesterday, in a skintight mini dress with cut-away panels, and some standardly gravity-defying footwear.
At first glance, we thought the look was rather tame for La Ga's standards - particularly considering her most recent outift (or lack of) at the the CFDA Fashion Awards - but then we clocked the fact that her face was emblazoned across her upper thighs.
The Lady looks to have taken the image from her Born This Way album cover - which is one of the most ingenious promotional tools we've seen in a while...
What do you think of Gaga's stylish self-promotion? Let us know below!
In the meantime, check out our pick of some of the Lady's most Gaga fashion moments by clicking on our gallery: