Revealed: Angelina Jolie's First Louis Vuitton Advert

14/06/2011 15:49 | Updated 22 May 2015

Angelina Jolie for Louis Vuitton Core Values ad campaign"A single journey can change the course of a life. Cambodia, May 2011" Photo courtesy of Louis Vuitton.

As soon as we found out that Angelina Jolie was to be the new face of Louis Vuitton, we just knew that the resulting ad campaign was going to be something special...

And how right we were. The first image, released today, is a stunning shot of Ms Jolie against a backdrop of Cambodian marshland.

Sat barefoot on a traditional wooden boat, Angelina is pictured dressed casually in khakis, with a large vintage LV Alto holdall draped over her shoulder - a bag the actress has owned herself for many years.

Entitled 'Core Values', the campaign was shot by famed photographer Annie Leibovitz in Cambodia - a country with which Angelina has close ties.

The campaign tagline reads: "A single journey can change the course of a life. Cambodia, May 2011."

The back-to-basics image is in stark contrast to other recent Louis Vuitton ad campaigns - starring most-notably Madonna, as well as a series of high-profile supermodels - which were decidedly more decadent and luxurious in feel.

"We are honoured that Angelina Jolie agreed to participate in our Core Values campaign, whose central theme of travel as both a physical and emotional journey is one with which she can personally identify," says Pietro Beccari, Louis Vuitton Executive Vice President of Marketing and Communications

"Angelina Jolie is a global star in every sense - not only in her career as an actress, but also in her long-term commitment to international humanitarian issues."

But the best part? The entire fee that the Angelina would get from shooting this campaign, is being donated to charity...

Are you a fan of Angelina Jolie's debut for Louis Vuitton? Vote below!

Passion for fashion? Follow us on Twitter and become our fan on Facebook

Click on our gallery below to take a look back at Angelina's dramatic style evolution:,feedConfig,localizationConfig,entry&id=913721&pid=913720&uts=1280245257

Style Evolution - Angelina Jolie

From a bisexual, knife carrying wild child to a humanitarian activist and mother of six, Angelina Jolie's life has changed tremendously in the decade since her unsettling portrayal of Lisa Rowe in Girl, Interrupted catapulted her to superstardom. Not surprisingly, as her personal life transformed, so did her wardrobe. With her 34th major film, The Changeling, hitting theaters this week Stylelist took a look back at the female half of Brangelina's style.

Style Evolution - Angelina Jolie

In 1986 legendary actor Jon Voight walked the red carpet at the 58th Annual Academy Awards with his unknown 10-year-old daughter Angelia Jolie Voight. If Jolie had realised all that white lace would haunt her forever she may have picked a more subtle dress!

Style Evolution - Angelina Jolie

Still a Daddy's girl, Jolie attended the 25th anniversary celebration of Midnight Cowboy (her father's most famous film) in 1994 wearing leather instead of lace.

Style Evolution - Angelina Jolie

With two major films under her belt, Hackers (where she met her first husband Jonny Lee Miller) and Foxfire, 22-year-old Jolie boldly rocked a shaved head and a little black dress at the premiere performance of Fedora in 1997.

Style Evolution - Angelina Jolie

Still a wild child, Jolie stuck to black while promoting her critically acclaimed HBO film Gia in 1998.

Style Evolution - Angelina Jolie

A nominee for the second year in a row (in 1997 for George Wallace and 1998 for Gia), Jolie lightened up her colour palette for the 50th Annual Emmy Awards in 1998.

Style Evolution - Angelina Jolie

For the 56th Annual Golden Globe Awards in 1999 Jolie went for an uncharacteristically girly champagne sequin gown.

Style Evolution - Angelina Jolie

For the 5th Annual Screen Actors Guild Awards in 1999 Jolie lightened her hair colour and walked the red carpet looking very reminiscent of Marylin Monroe.

Style Evolution - Angelina Jolie

A practitioner of method acting, Jolie was back in a dark place for her breakout role in 1999's Girl Interrupted. The disturbing intensity she brought to the part carried on to the red carpet for the film's L.A. premiere.

Style Evolution - Angelina Jolie

At 24-years-old Jolie had two Emmy Awards, two Golden Globes and in 2000 she added an Oscar to her trophy list. Unfortunately her Elvira-like outfit and a proclamation of love for her brother garnered even more attention than her achievement.

Style Evolution - Angelina Jolie


Suggest a correction