Where Did All The Fashion Editors Go?
Eleven years ago, when the dotcom bubble burst and internet companies were in free fall, Natalie Massenet had an idea. The former fashion journalist decided to launch a website that would sell designer brands online and in doing so she paved the way for a revolution in the fashion industry.
Her slick luxury approach to online retail fundamentally changed how designer goods were bought, but less evident was that her approach also signalled a transformation in the fashion media. Net-A-Porter's ability to pair the retail experience with aspirational, snappy editorial was something of a revolution.