14/07/2011 14:43 BST | Updated 13/09/2011 10:12 BST

Women Spend £24,000 In A Lifetime Fighting Wrinkles

of ageing is fuelling women to spend an average of £24,000 in their lifetimes on anti-ageing creams with four in 10 spending an average of £20-50 a month on wrinkle creams, although 45% said they were unhappy with the results.