New 'Made In Britain' Logo Unveiled

PRESS ASSOCIATION -- A campaign for a new Made in Britain marque for products manufactured in this country has produced a logo after receiving an "overwhelming response" from the public.

Kitchen appliance manufacturer Stoves is leading the campaign after research earlier this year showed that half of consumers were confused about which brands could still claim to be made in Britain.

Denver Hewlett, chief executive of Stoves, said: "We have been overwhelmed by the response to the Made in Britain campaign, with widespread interest, a mention in the House of Commons and many other UK manufacturers showing their support. There is clearly an appetite for a standard marque."

He continued: "We think that this logo really captures the essence of the campaign and will proudly be displaying it on our website and marketing material and encouraging other UK manufacturers to do the same."

The marque is designed to be used by British manufacturers on their marketing material, websites and products to help consumers understand the origins of the goods they are buying.

A survey of 1,000 people earlier this year found that more than a third would buy British goods more often if it was easier to identify the country of origin.