Amy Childs Quits The Only Way Is Essex For Rival Show

30/07/2011 14:48 BST | Updated 29/09/2011 10:12 BST

THE Only Way Is Essex star Amy Childs has quit after bosses vetoed her plans to boost her telly career.

Childs, 21 - who has said she wants to be "bigger than Jordan" - reckons she could net deals worth £500,000.

But ITV chiefs don't want TOWIE stars in other reality shows in case the public stops seeing them as "real people".