Revealed: Demi Moore is the new face of Ann Taylor. Photo: AP/Ann Taylor
Another day, another celeb-fashion partnership comes to light. Ann Taylor.
The first image, just released, shows a wind-swept Ms Moore posing atop the Rockafeller Centre rooftop gardens in NYC, and was shot by famed photographer Katie Holmes, Naomi Watts.
"I am delighted to collaborate with Ann Taylor," says Demi in a statement.
"It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful.
"I feel like I've known Ann Taylor since I was a kid.. I've seen as we've changed, that they've changed, reflecting on how we live as modern women."
The Perfect 10: Demi Moore
Demi arrives on the red carpet with her then husband, Bruce Willis, at the 1997 Golden Globes. With her pixie crop and shimmering, silver gown, the actress looks stunning.
Demi steps out with new husband, Ashton Kutcher. The star looks gorgeous in a YSL dress and velvet blazer at the New York Premiere of Charlie's Angels' back in 2003.
Demi and Ashton arrive at the Screen Actors Guild Awards in January 2007. Demi stands out on the red carpet in a royal blue gown.
Demi knows how to rock the LBD. She dressed to impress at the the Cartier 100th Anniversary in America Celebration in New York, 2009.
Perfect couple? The duo go glam for the 2009 White House Correspondent's Dinner. Demi looks stunning in this grey gown.
She might be in her forties, but Demi looks half her age in this sexy orange number at the ESPY awards 2009.
The actress rocks a ruffled mini-dress in canary yellow at a screening of The Joneses at the Toronto Film Festival, September 2009.
Demi looks simply stunning at the Russian Assemblies Charity Gala for the Demi and Ashton Foundation in Moscow. She wears an assymetrical gown by Gianfranco Ferré.
The Ghost star poses on the red carpet in a beautiful blush gown by Atelier Versace at the Oscars 2010 in LA.
Demi looks stunning in this Victoria Beckham gown at the PlusCity Charity Gala, October 2010. Her husband doesn't look too bad either!
What do you think of Demi's first Ann Taylor ad? Let us know in a comment below.