UK

WATCH: Levis Advert Pulled After Featuring Riot Scenes

11/08/2011 12:21 BST | Updated 11/10/2011 10:12 BST

The denim brand Levis has been forced to postpone the release of an ad campaign because it includes scenes of rioting.

The ad, filmed in Berlin on May Day this year, shows protesters confronting police (in jeans, obviously) accompanied with the tagline 'Go Forth'.

The ad will now not be shown in the UK.

Levis said:

"We are deeply disheartened about the unprecedented events taking place in the UK at the moment and which have impacted communities across the country.

"While Go Forth is about embodying the energy and events of our time, it is not about any specific movement or political theme; rather, it's about optimism, positive action and a pioneering spirit.

"Out of sensitivity for what is happening in the UK, we have temporarily postponed our cinema and Facebook spots in the country."