iPhone app iPad app Android phone app Android tablet app More

WATCH: Levis Advert Pulled After Featuring Riot Scenes

Huffington Post UK    
First Posted: 11/08/11 13:21 BST Updated: 11/10/11 11:12 BST

Amazing
 Inspiring
 Funny
 Scary
 Hot
 Crazy
 Important
 Weird
Levis Ad

The denim brand Levis has been forced to postpone the release of an ad campaign because it includes scenes of rioting.

The ad, filmed in Berlin on May Day this year, shows protesters confronting police (in jeans, obviously) accompanied with the tagline 'Go Forth'.

The ad will now not be shown in the UK.

Levis said:

"We are deeply disheartened about the unprecedented events taking place in the UK at the moment and which have impacted communities across the country.

"While Go Forth is about embodying the energy and events of our time, it is not about any specific movement or political theme; rather, it's about optimism, positive action and a pioneering spirit.

"Out of sensitivity for what is happening in the UK, we have temporarily postponed our cinema and Facebook spots in the country."

FOLLOW HUFFPOST UK

The denim brand Levis has been forced to postpone the release of an ad campaign because it includes scenes of rioting. The ad, filmed in Berlin on May Day this year, shows protesters confronting po...
The denim brand Levis has been forced to postpone the release of an ad campaign because it includes scenes of rioting. The ad, filmed in Berlin on May Day this year, shows protesters confronting po...
Related News On Huffington Post:
 

Read more from Huffington Post bloggers:
Michelle Chen

Michelle Chen: Police and Thieves: Making Sense of the English Riots

Observers dismiss rioters as roaming bands of delinquents. Or well-organized, tech-savvy flash mobs. They're portrayed alternately as greedy opportunists or disaffected youth. Reflecting the diversity of urban Britain, they are everyone and no one. And they're just kids.
Richard (RJ) Eskow

Richard (RJ) Eskow: England's Ashes -- America's Future?

London's fires are cooling into ashes, and with any luck they won't be rekindled. But even though the British economy is still a tinderbox, nothing that's happened has dampened some people's enthusiasm for doing the same thing over here.

 
 
  • Comments
  • 5
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
photo
funnyphelan
what guidelines?
227 Fans
06:30 AM on 08/12/2011
These events are not unprecedented. Violent protests have happened frequently in the development of the British parliamentary democracy and while few of them have managed to achieve any short term change in how society distributes its wealth in the short term they have almost all been harbingers of deep and unalterable change for the better, the better of the common good that is. I do not condone the injuring of any human being but I will not close my eyes to history. Levis were right and then they were wrong. That's corporate commitment to an idea for you, when the bottom line is threatened all pretense at doing the right thing is dropped.
Permalink  |
photo
HUFFPOST SUPER USER
floodberg
Attorney (ret.)
857 Fans
06:23 PM on 08/11/2011
This ad is beautifully done, although I don't agree with the entire message. Kudus to Levis for doing the right thing by voluntarily pulling it.
Permalink  |
photo
cromwell abiori
0 Fans
01:58 AM on 08/12/2011
what? Pulled the Ad because of protest in london. Ridiculous. Since when has protest become wrong and something to be ashamed of?
Permalink  |
A10tess
21 Fans
08:57 AM on 08/12/2011
When the protest is against you??
Permalink  |
photo
Blacksheep1
Keeping the Left honest, 7 days a week!
753 Fans
01:23 PM on 08/12/2011
Protests are fine. Riots are not. Learn the difference.....
Permalink  |